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The Revell name now stands alone in the company logo, without the Monogram name also present, though Monogram still exists as an important line of models in the Revell catalogue. Hobbico also acquired Revell of Germany in 2012, reuniting the two brands under one banner, but often models sold in the U.S. show Revell Germany as the parent with ...
Monogram is an American brand and former manufacturing company of scale plastic models of cars, aircraft, spacecraft, ships, and military vehicles since the early 1950s. The company was formed by two former employees of Comet Kits, Jack Besser and Bob Reder.
The target market were young hobbyists, similar to the kits of the rival companies, Monogram and Revell. Aurora profitably targeted a younger demographic than their competitors, creating smaller-sized, less detailed models at a lower price. [4] [5] The first kits came in late 1952 and were 1:48 scale aircraft models.
Hobbico was started in 1985 when Tower Hobbies was combined with Great Planes Model Distributors to form Hobbico, Inc. In November 2005 the company became a 100% employee-owned ESOP (Employee Stock Ownership Plan). [2] In May 2007 Hobbico acquired Revell-Monogram, famous maker of Revell plastic model kits. [3]
In January 1986 Testors released a model kit of a hypothetical F-19 Stealth Fighter, designed using open source intelligence [6] [7] before the real F-117 Nighthawk was introduced. Although it was very different from the actual plane, [8] video games and many other toys and models were inspired by this fictional design. Many features, such as ...
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