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Delta Air Lines is rethinking changes it already announced to its loyalty program, with the airline's CEO saying it went too far trying to address a surge in the ranks of elite frequent flyers.
The Delta Skymiles program was valued at $6.5 billion. The program was in effect mortgaged to keep the airline afloat in view of the catastrophic drop in demand for air travel due to the COVID-19 pandemic. Delta reported a 78% decline in miles redeemed in the first half of the 2020 year, resulting in a 60% drop in passenger revenue.
Dropping, leaves, change. All words that describe how formerly loyal customers will treat Delta after the horrendous SkyMiles update :) — Stu (@HotBoyStuBoy) September 26, 2023