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That year, the company adopted the JCPenney style in advertising. [16] and its revenues reached $5 billion (equivalent to $37.6 billion in 2025) for the first time and catalog business made a profit for the first time. [17] JCPenney reached its peak number of stores in 1973, with 2,053 stores, 300 of which were full-line establishments. [17]
In 1961, J.C. Penney was looking to break into the catalog business, and after failing to reach an agreement with Aldens in October, looked to acquire General Merchandise, who at the time was the country's fifth-largest catalog merchant. A merger proposal was agreed upon in December 1961, with GMC’s acquisition approved in February 1962.
On August 5, 2008, the catalog retailer Swiss Colony purchased DMSI. Swiss Colony—which changed its name to Colony Brands Inc. June 1, 2010—kept Montgomery Ward alive and relaunched the Wards website September 10, 2008, with new catalogs mailing in February 2009. [25]
JCPenney did away with its giant catalog last year, but stuck with smaller, more specialized catalogs for things like school uniforms and window coverings. But if you're a fan of flipping pages ...
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Historically, each year the company issued 24 editions of the J.Crew catalog, distributing more than 80 million copies. Beginning in 2017, the catalog began being released with fewer pages and fewer issues per year. [58] J.Crew has been criticized for labeling its new super-small jeans as "size 000"., [59] and for advertising them as "toothpick ...