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In the 2000s, video rental stores began renting DVDs, a digital format with higher resolution than VHS. In the late 2000s, stores began selling and renting Blu-ray discs, a format that supports high definition resolution. Video rental stores have experienced a significant decline in the 21st century.
DVD-by-mail is a business model in which customers rent DVDs and similar discs containing films, television shows, video games and the like, ordering online for delivery to the customer by mail. Generally, all interaction between the renter and the rental company takes place through the company's website , using an e-commerce model.
In January 2006, Blockbuster Brazil also introduced an online rental service now featuring both DVD and Blu-ray plans. There were four Block plans available with prices ranging from R$34.90 to R$79.90. The 3-disc plan with unlimited exchanges was R$49.90/month. Unlike the U.S. service, there was no in-store disk exchange.
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In Q2 2011, kiosks accounted for 36% of the disc rental market, with 38% of that attributable to rent-by-mail services and 25% to traditional stores, according to the NPD Group. Redbox announced in July 2010 that they would introduce Blu-ray movies at 13,000 kiosks; by that fall, Blu-ray discs were available across the Redbox network. [36]
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