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Zoo York is an American company focused on the skateboarding market. The company currently commercializes skateboards, t-shirts, hoodies, windbreakers, hats, and fanny packs. [1] The company's name was taken from one of NYC's oldest skate crews, Soul Artists of Zoo York. [2]
Zoo York may refer to: Zoo York (Central Park), style and social philosophy inspired by 1970s New York City graffiti art subculture; Zoo York (company), American company focused on the skateboarding market "Zoo York" (song), by Lil Tjay featuring Fivio Foreign and Pop Smoke "Zoo York", a song by Oakenfold from the 2002 album Bunkka
The Soul Artists of Zoo York were a loose-knit collective of skateboarders and graffiti artists. [1] [4]The Soul Artists of Zoo York skated an abandoned bowl in Van Cortlandt Park called the "Deathbowl," which was the origin of the name for a documentary on the NY skate scene: Deathbowl to Downtown, narrated by Chloe Sevigny, released in 2008.
As skateboard technology advanced through the introduction of urethane wheels and specially designed skateboard trucks replaced makeshift rollerskate trucks, Kessler joined other New York kids in developing new forms and styles of skating, including the use of ramps—often consisting of plywood billboard leaned against a park wall or building—to "go vertical" and improvise other acrobatic ...
Zered Bassett's first sponsor was Sixteen Skateboards. [3]In 2003, Bassett appeared in the Zoo York Skateboard Company video City of Killers. [4] In 2005, Bassett appeared in the DVS Shoes video "Skate More" and his co-directed film "Vicious Cycle" with RB Umali. [5]
The company later acquired Avirex and Zoo York. In 2009, Ecko Unlimited had over $1 billion in global revenue and was the largest brand in streetwear. [3] On October 27, 2009, Iconix Brand Group paid $109 million for a 51% stake in Ecko Unlimited. It acquired full ownership in May 2013. [4] [5] [6]
The brand went dark in the 1990s when Smith co-founded Zoo York with Eli Morgan Gessner and Adam Schatz. SHUT relaunched in 2006, and in 2007, the company reopened their flagship skate shop on the Lower East Side. [3] The storefront space served the community for 10 years, closing in 2017 with the business moving online. [3]
A progression of the brand relaunch was the "Rediscovery" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team. [9] [10] [13] Co-founder Block died in a snowmobile crash in January 2023. [14]