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Introduced in 2011, [1] [2] the Purex Crystals product was the first crystal-form fabric softener sold in the United States. [3] According to an article in Good Housekeeping, the Purex Crystals fabric softener could safely be used on active wear and children's polyester sleepwear without harming flame resistance properties. [4]
A similar, more dilute preparation meant to be applied to dry fabric is known as a wrinkle releaser. Fabric softeners reduce the harsh feel of items dried in open air, add fragrance to laundry, and/or impart anti-static properties to textiles. In contrast to laundry detergents, fabric softeners are considered a type of after-treatment laundry ...
Snuggle is a brand of fabric softener sold by Henkel North American Consumer Goods in the United States and Canada. The brand was introduced in 1983 by Unilever. [4] The product is available in sheets or liquid (in concentrate and ready-to-use forms).
Comfort was the first fabric softener to be launched in the UK in 1969. Today Comfort is a global brand, operating in Europe, Asia, Latin America and the Middle East. 1984 saw the launch of the first concentrated fabric softener for Comfort, which was three times more concentrated than regular fabric conditioner.
As a result, new productive branches emerged within the company. With diversification underway, the company launched liquid cleansers, creams for skin care, the first shampoo for delicate clothes, and the first fabric softener in Mexico, known as Suavitel.
The brands have their origin in Calgon, Inc. of Pittsburgh, Pennsylvania, which first put Calgon water softener on the market in 1933. [3] In 1965, Calgon was broken into: Calgon bath and beauty products, sold to Coty , and then acquired by Ascendia Brands on 9 February 2007.