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The former Consumers' Research employees, teamed up with "journalists, engineers, academics, and scientists" to found the company Consumers Union—now known as Consumer Reports—in February 1936. [52] Consumers Union differentiated themselves from Consumers' Research by establishing a community amongst readers.
Zillions, originally titled Penny Power, was a children's magazine published by the Consumers Union, the publisher of Consumer Reports. [1] Founded in 1980, at its peak, the magazine covered close to 350,000 subscribers.
ROUND & About Magazine: 393,400 [14] Round & About Magazine 24 new! 378,311 [14] Northern and Shell: 25 The Garden: 377,205 [19] Royal Horticultural Society: 26 Village Life: 366,667 [12] Center Parcs: 27 The Caravan Club Magazine: 361,144 [20] The Caravan Club Ltd: 28 Benhealth: 360,572 [15] Think Publishing 29 Woman & Home: 340,239 [17] IPC ...
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The new organization, Consumers Union, which was founded by Kallet and an Amherst College professor Colston Warne, published its first magazine Consumers Union Reports in May 1936. [12] The previous strike was very successful at drawing attention to the protesters and the magazine was founded with public attention and support. [12]
Instead, companies paid Consumers Digest for the right to promote their products as 'Best Buys'. They relied on consumer confusion of their name with the well-known Consumer Reports magazine, published by the nonprofit organization Consumers Union. [3] [4] [5] Consumers Digest Communications is a privately owned, for-profit business entity. [6]