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Software is just one aspect of online groups, just as facilities are just one aspect of face to face groups. As with in-person groups, the skill of the moderator, the quality of the recruiting and the ability to tie the results to research objectives and business decisions is critical to the value of the research to the client.
For virtual jury research, the focus group "room" (or chatroom) where the virtual jurors, attorneys, and jury consultants interact is a special computer screen window that all can access. There, the research jurors are presented with specific questions designed to gauge their attitudes and concerns regarding the case being studied.
Mini focus groups - groups are composed of four or five members rather than 6 to 12; Teleconference focus groups - telephone network is used; Creativity groups; Band obsessive group; Online focus groups - computers connected via the internet are used; Phone/ web focus groups - live group conducted over the phone and online with 6 to 8 participants.
More than 500 local residents also took an online opioid survey in May. Results of the survey and focus group meetings are expected in the fall.
Crowdsourcing involves a large group of dispersed participants contributing or producing goods or services—including ideas, votes, micro-tasks, and finances—for payment or as volunteers. Contemporary crowdsourcing often involves digital platforms to attract and divide work between participants to achieve a cumulative result.
By 2005 the company was headquartered in Massachusetts [1] and marketed online as a hybrid qualitative-quantitative research approach under the name Invoke LIVE. The ability to capture metrics while conducting discussion-based interviews at a large scale combines elements of focus groups, in-depth interviews, and online surveys into something completely different than any of the methods alone.
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