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  2. Influencer marketing - Wikipedia

    en.wikipedia.org/wiki/Influencer_marketing

    Chiara Ferragni is a fashion influencer and blogger known for her sponsored fashion posts.. Influencer marketing (also known as influence marketing) is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. [1]

  3. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    A social media post by an opinion leader can have a much greater impact (via the forwarding of the post or "liking" of the post) than a social media post by a regular user. Influencers may help brands obtain more consumers by promoting their products in an honest and genuine way using personal sales methods, which is why brands think ...

  4. Consumerism and social media - Wikipedia

    en.wikipedia.org/wiki/Social_media's_influence_on...

    Social media is a social medium, in the form of technology, that moderates, initiates, or influences communicative processes. [3] It not only allows users to build a page or platform on each specific website, but also encourages content creation of their choosing. Not only that, but social media is another relatively "new" wave of communication.

  5. What happens to social media influencers when inflation hits?

    www.aol.com/news/whats-influencing-inflated...

    Social media companies have begun to cut staff. And the content people post online is shifting, too, as influencers tout designer brand knockoffs and tech employees document their own layoffs.

  6. TikTok’s big Shop push hinges on getting users to click on ...

    www.aol.com/finance/tiktok-big-shop-push-hinges...

    Users interacted or engaged with 2.7% of regular videos posted on the service by the 120 influencers tracked, but only 1.4% of their Shop posts, according to the study's author, influencer ...

  7. Creator economy - Wikipedia

    en.wikipedia.org/wiki/Creator_economy

    The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]