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  2. 72 Small Business Quotes to Inspire Owners and Customers - AOL

    www.aol.com/lifestyle/50-small-business-quotes...

    Whether you're an entrepreneur, new business owner, or just someone who likes to but local, these small business quotes are funny, motivational, and inspiring. Whether you're an entrepreneur, new ...

  3. 75 Business Quotes to Inspire Hard Work, Grit and Leadership

    www.aol.com/lifestyle/75-business-quotes-inspire...

    Motivational quotes about business to keep you inspired. For premium support please call: 800-290-4726 more ways to reach us

  4. 50 powerful quotes to help you embrace change - AOL

    www.aol.com/news/50-powerful-quotes-help-embrace...

    “Things change. And friends leave. Life doesn’t stop for anybody.” — Stephen Chbosky, “The Perks of Being a Wallflower” “We cannot change what we are not aware of, and once we are ...

  5. The customer is not a moron - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_not_a_moron

    The quotation has since been used by others as a reminder that advertisers should not patronise their customers or doubt their intelligence, as it may harm their business. Marketing expert Austin McGhie used the quotation to show that respecting customers and overcoming their potential cynicism to a product is essential to success.

  6. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Online customer engagement is qualitatively different from offline engagement as the nature of the customer's interactions with a brand, company and other customers differ on the internet. Discussion forums or blogs , for example, are spaces where people can communicate and socialize in ways that cannot be replicated by any offline interactive ...

  7. Customer value proposition - Wikipedia

    en.wikipedia.org/wiki/Customer_value_proposition

    Understanding customer needs is important because it helps promote the product. A brand is the perception of a product, service or company that is designed to stay in the minds of targeted consumers. Customers often use "mental shortcuts" to make purchase decisions, meaning that they rely on brand familiarity to make faster decisions. [3]

  8. 15 Mark Zuckerberg quotes that will change the way you view ...

    www.aol.com/news/2016-04-28-15-mark-zuckerberg...

    We rounded up some of Zuckerberg's best quotes about his business practices and entrepreneurship, and as you could've guessed, there's so much to learn from his approach. Here are his 15 best ...

  9. The customer is always right - Wikipedia

    en.wikipedia.org/wiki/The_customer_is_always_right

    Frank Farrington wrote to Mill Supplies in 1914 that this view ignores that customers can be dishonest, have unrealistic expectations or try to misuse a product in ways that void the guarantee: "If we adopt the policy of admitting whatever claims the customer makes to be proper, and if we always settle them at face value, we shall be subjected to inevitable losses."