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The company first manufactured its jewelry in a factory that was founded by Rafaelian's father in 1966 [3] and all materials were made in America. [4] The first retail Alex and Ani store opened in Newport in 2009, [3] and in addition to the stand-alone stores, the jewelry was sold through national departments stores. [5]
In 2004 Rafaelian founded Alex and Ani, a jewelry line named after her two eldest daughters. [4] The brand started with five cocktail rings and expanded into a full line of jewelry anchored by its patented expandable wire bangle. [7] Rafaelian has been interviewed by newspapers regarding current events, including the New York Daily News. [9]
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Alex and Ani’s bankruptcy proceedings that began in June followed the traditional grooves of the process when it stated its plans to shutter some 37 stores. But the stress of the COVID-19 ...
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Reidel and her husband launched the jewelry brand gorjana in 2004. [2] In 2016, the Reidels opened their first jewelry brand store in Laguna Beach, [3] followed by a second store in Venice Beach. The 2018 opening of another store in the West Village was their first in New York City. [4] [5] In August 2019 they opened a store in Malibu. [6]