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Campbell's will also be far from alone if investors choose to vote in favor of the name change. As Food In Canada pointed out, Dunkin' Donuts changed its name to simply Dunkin' in 2018, and Krispy ...
The Campbell Soup Company will soon no longer have the name "soup" in the brand more than 150 years after its initial founding. Campbell removing 'soup' from iconic company name after 155 years ...
America's Favorite Food: The Story of Campbell Soup Company. Harry N. Abrams, Inc. ISBN 0-8109-2592-3. Shea, Martha Esposito, and Mathis, Mike (2002). Images of America: Campbell Soup Company. Arcadia Publishing. ISBN 0-7385-1058-0. Sidorick, Daniel (2009). Condensed Capitalism: Campbell Soup and the Pursuit of Cheap Production in the Twentieth ...
Last year, Campbell’s snack sales grew 13%, while its soups grew 3%. Legacy food companies like Campbell are pivoting to gain a larger share of the snack market, valued at more than $200 billion ...
Campbell is ready to drop the soup — at least from its official name. The 155-year-old food seller, which is most famous for its namesake canned soups, says it would now like to be known as ...
Campbell's is ditching the soup — at least in name. Campbell Soup Co. announced its intention to change its name just over two months ago, saying it wanted to instead be known as the (slightly ...
Campbell is waiting on a shareholder approval vote in November. The name change wouldn't be the company's first. It started out in 1869 as Anderson & Campbell before becoming Campbell Soup Company ...
Soup is good food, but apparently not so great when it comes to branding these days. Campbell’s Soup has decided to change its name, dropping its flagship product from its branding after 155 years.