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Cost per impression, along with pay-per-click (PPC) and cost per order, is used to assess the cost-effectiveness and profitability of online advertising. [1] Cost per impression is the closest online advertising strategy to those offered in other media such as television, radio or print, which sell advertising based on estimated viewership, listenership, or readership.
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Digital printing has a higher cost per page than more traditional offset printing methods, but this price is usually offset by avoiding the cost of all the technical steps required to make printing plates. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression. [2]
A2 is half the size of a sheet of A1, and so forth. Common sizes used in the office and the home are A4 and A3 (A3 is the size of two A4 sheets). The density of paper ranges from 250 kg/m 3 (16 lb/cu ft) for tissue paper to 1 500 kg/m 3 (94 lb/cu ft) for some specialty paper. Printing paper is about 800 kg/m 3 (50 lb/cu ft). [22]
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