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In other words, reputation is in the "eyes of the beholder". It need not be just a company's reputation but could be the reputation of an individual, country, brand, political party, industry. But the key point in reputation is not what the leadership insists but what others perceive it to be.
Reputation is a social construct based on the opinion other people hold about a person or thing. Before the internet was developed, consumers wanting to learn about a company had fewer options. They had access to resources such as the Yellow Pages, but mostly relied on word-of-mouth. A company's reputation depended on personal experience.
Reputation marketing and building a good online reputation are critically important. However, they are not stand-alone growth strategies. Reputation marketing yields the most positive returns when coupled with other online and offline marketing efforts since the effectiveness of these efforts is increased by a good reputation.
Plato's birth name, Aristocles (Ἀριστοκλῆς), [7] contains kleos as a suffix in the -kles form present in some masculine given names in Ancient Greece (some other notable examples include Heracles and Pericles); combined with the morpheme the former half of the name comprises, aristos, the meaning of the name on the whole translates roughly to "great reputation".
4th edition: Includes 207,000 words, phrases, and meanings (including 4000 new words); 155,000 usage examples, 7,000 synonyms and antonyms, over 250 usage topics, 14 pages of coloured illustrations, 3,000 popular keywords, Language Notes. Definitions use only 2000 common words.
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A reputation system is a program or algorithm that allow users of an online community to rate each other in order to build trust through reputation.Some common uses of these systems can be found on E-commerce websites such as eBay, Amazon.com, and Etsy as well as online advice communities such as Stack Exchange. [1]