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The same year it was unofficially reported that the film moved to Universal Studios' owned Illumination Entertainment, along with the studio's founders, Meledandri and Cohen. [19] In September 2010, Universal Studios acquired the rights to the comic, and the actress Chloë Grace Moretz was cast in the role of Emily. [ 20 ]
The Lorax is the fourth feature film based on a book by Dr. Seuss, the second fully computer-animated adaptation (the first one being Horton Hears a Who! in 2008), and the first to be released in 3D. The Lorax was also Illumination Entertainment's first film presented in IMAX 3D (known as "IMAX Tree-D" in publicity for the film). [13]
Illumination, formerly known as Illumination Entertainment, is an American animation studio founded by Chris Meledandri on January 17, 2007, and is a division of Universal Pictures, [5] [6] [7] a division of Comcast through its wholly owned subsidiary NBCUniversal; Meledandri produces the films, while Universal finances and distributes them. [6]
Illumination and Relativity Media The Lorax: March 2, 2012: Illumination Ted: June 29, 2012: Media Rights Capital, Fuzzy Door Productions, Bluegrass Films, and Smart Entertainment Despicable Me 2: July 3, 2013: Illumination Ted 2: June 26, 2015: Media Rights Capital, Fuzzy Door Productions, Bluegrass Films, and Smart Entertainment Minions
Illumination Studios Paris (formerly known as Illumination Mac Guff) is a French animated feature production company owned by Illumination, a division of Universal Pictures. Based in Paris , France , the company was created in 2011 as part of Universal's purchase deal of the animation arm of French animation and VFX company Mac Guff . [ 2 ]
At Illumination, they wrote screenplays for the highly-successful animated film Despicable Me [1] and its sequels, Despicable Me 2 and Despicable Me 3. They also wrote for Illumination's other films, the live action/animated Easter-themed Hop and adapted another Dr. Seuss book turned into an animated film, The Lorax. [7]
2: Dr. Seuss' The Lorax: Universal Pictures / Illumination Entertainment: ... The Twilight Saga: Breaking Dawn – Part 2: Summit Entertainment:
Universal Pictures and Illumination Entertainment released a 3D CGI film based upon the book. The Lorax was released on March 2, 2012; the release coincided with the 108th birthday of Seuss, who died at the age of 87 in 1991. The cast includes Danny DeVito as the Lorax, Zac Efron as Ted (the boy in the book), and Ed Helms as the Once-ler.