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Edward G. Razek (born April 24, 1948) is an American businessperson known for his former role as the chief marketing officer [1] for L Brands where he developed the Victoria's Secret Angels and the company's annual fashion show.
Victoria's Secret is an American lingerie, clothing and beauty retailer. Founded in 1977 by a Stanford graduate student and his wife, Roy and Gaye Raymond, [5] [6] the company's five lingerie stores were sold to Les Wexner in 1982. [7]
After Wexner assumed ownership, Victoria's Secret became widely known for marketing its items with the use of super models featured in an annual fashion show, overseen by Ed Razek. [13] By 2015, sales were in decline and 2018 was the final year for the Victoria's Secret Fashion Show. [13]
Victoria’s Secret began its modern makeover in part due to competition from digital newcomers — brands such as ThirdLove and Parade, that wooed consumers with inclusive marketing and ...
Victoria’s Secret continues to update its c-suite in parent company L Brands’ latest efforts to return the lingerie and beauty brand to growth. This time Martha Pease has been named Victoria ...
The director of Hulu docuseries Victoria's Secret: Angels and Demons talked to E! about piecing the brand's story together as its parent company founder's ties to Jeffrey Epstein came to light.