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Necco produced the hearts year-round, but mixing of colors and packaging were ramped up beginning in September to meet the demand for the product at Valentine's Day. [2] Approximately 100,000 pounds (45,000 kg) of hearts were made per day, which sells out in about six weeks. [5] [7] The company produces 8 billion hearts per year. [2]
In November 2010, Necco was listed for sale with a New York broker; although by February 2011, American Capital announced that the sale was off for the time being. [ 1 ] In July 2013, United Service Organizations sued Necco in U.S. District Court for continuing to use their trademarks after their 2009 marketing deal had expired. [ 17 ]
Fortunately, the brand was saved by the Spangler Candy Co., and after a two-year hiatus, candy conversation hearts returned to store shelves in 2020, a bright spot in an all-around tough year.
And CandyStore.com reports that conversation hearts were the most popular Valentine’s Day candy in 17 states in 2023. Roughly 13 million pounds of conversation hearts are sold in the six weeks ...
Necco Wafers (which retains the Necco name and logo), Sweethearts, and Canada Mints, as well as the equipment used to manufacture them, were sold to the Spangler Candy Company of Bryan, Ohio. In September 2018, Spangler announced plans to return the Necco Wafer to the market, initially giving a target date of November 2019. [ 7 ]
Here's where to find the best Valentine's Day candy in 2024. The most popular picks include truffles, chocolates, kisses, and heart-shaped treats in a gift box.