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A business case captures the reasoning for initiating a project or task. [1] Many projects, but not all, are initiated by using a business case. [2] It is often presented in a well-structured written document, [3] but may also come in the form of a short verbal agreement or presentation.
A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.
The business model canvas is a strategic management template that is used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
This template's documentation is missing, inadequate, or does not accurately describe its functionality or the parameters in its code. Please help to expand and improve it . Editors can experiment in this template's sandbox ( create | mirror ) and testcases ( create ) pages.
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.
This template generates a test case for two or more templates. Each template is called with the same parameters, and the test case can be displayed in various different formats. All parameters passed to this template are passed through to the test-case templates, with the exception of parameters starting with an underscore character ...