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  2. By-product - Wikipedia

    en.wikipedia.org/wiki/By-product

    The plastic used in plastic shopping bags also started as a by-product of oil refining. [1] By-products are sometimes called co-products to indicate that although they are secondary, they are desired products. For example, hides and leather may be called co-products of beef production. There is no strict distinction between by-products and co ...

  3. Product breakdown structure - Wikipedia

    en.wikipedia.org/wiki/Product_breakdown_structure

    In project management under the PRINCE2 methodology, a product breakdown structure (PBS) is a tool for analysing, documenting and communicating the outcomes of a project, and forms part of the product based planning technique.

  4. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  5. Product-based planning - Wikipedia

    en.wikipedia.org/wiki/Product-based_planning

    Product-based planning is a fundamental part of the PRINCE2 approach to project management, and is a method of identifying all of the products (project deliverables) that make up or contribute to delivering the objectives of the project, and the associated work required to deliver them. The documents which define the Project itself are also ...

  6. Product description - Wikipedia

    en.wikipedia.org/wiki/Product_description

    In the PRINCE2 project management method, a product description (PDD) is a structured format that presents information about a project product.It is a management product (document), usually created by the project manager during the process of initiating a project in the initial stage of the PRINCE2 project management method.

  7. Product planning - Wikipedia

    en.wikipedia.org/wiki/Product_planning

    Product life cycle plays an important role in marketing. The first reason is that the managers will follow the four stages to make product plans for pushing out new products. Secondly, the level and growth of sales will change a lot during the four stages so the managers need to adjust the product plan appropriately and timely.

  8. Product differentiation - Wikipedia

    en.wikipedia.org/wiki/Product_differentiation

    Vertical product differentiation can be measured objectively by a consumer. For example, when comparing two similar products, the quality and price can clearly be identified and ranked by the customer. If both A and B products have the same price to the consumer, then the market share for each one will be positive, according to the Hotelling ...

  9. Product (business) - Wikipedia

    en.wikipedia.org/wiki/Product_(business)

    Products on shelves at a Fred Meyer hypermarket superstore Skin care cosmetics for sale as products at a pharmacy in Brazil. In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a domestic or an international market to satisfy the desire or need of a customer. [1]

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