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This is a list of breakfast cereals. Many cereals are trademarked brands of large companies, such as Kellanova, WK Kellogg Co, General Mills, Malt-O-Meal, Nestlé, Quaker Oats and Post Consumer Brands, but similar equivalent products are often sold by other manufacturers and as store brands. This is a dynamic list and may never be able to satisfy particular standards for completeness. You can ...
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups , choosing a final product name, and finally identifying it as a trademark for protection.
Hoyt advertised the cereal in newspapers as early as 1879 and sold the business six years later to Dr. Frank Fuller, a physician with an interest in nutrition, who had founded the Health Food Company. Fuller adapted Hoyt's method to his own process for preparing a wheat cereal, and moved manufacturing to Akron, Ohio, close to the wheat supply.
In a $9.8 billion cereal market, cold cereal purchases were 88% of the total (12% for hot cereals), with the overall cereal market declining due to reduced consumption of sugar and dairy products. [31] Kellogg's and General Mills each had 30% of the market share for cold cereals. Honey Nut Cheerios was the leading cold cereal. [31]
The original working names for the companion cereals were Flint Chips and Rubble Stones, consistent with the appearance of the cereal and The Flintstones' Stone Age imagery. Frank Corey, Benton & Bowles' creative head for the Post Cereal business, suggested the alternative names Cocoa Pebbles and Fruity Pebbles, which were adopted. [6]
Product design is the process of creating new products for businesses to sell to their customers. [1] It involves the generation and development of ideas through a systematic process that leads to the creation of innovative products. [2] Thus, it is a major aspect of new product development. Product Design Process: