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Contact approaches to prejudice reduction are based on prominent social psychologist, Gordon Allport's, contact hypothesis. [3] According to this hypothesis, prejudice is best reduced under optimal conditions of contact between those who hold prejudiced beliefs and those who are the targets of prejudiced beliefs.
The reduction of prejudice through intergroup contact can be described as the reconceptualization of group categories. Allport (1954) claimed that prejudice is a direct result of generalizations and oversimplifications made about an entire group of people based on incomplete or mistaken information.
The word "prejudice" can also refer to unfounded or pigeonholed beliefs [3] [4] and it may apply to "any unreasonable attitude that is unusually resistant to rational influence". [5] Gordon Allport defined prejudice as a "feeling, favorable or unfavorable, toward a person or thing, prior to, or not based on, actual experience". [6]
She is known for her work on prejudice, social norms and conflict reduction. She is best known for creating large-scale field experiments utilizing theoretical social psychology strategies and tools to formulate effective and practical methods for reducing conflict and discrimination.
A 2020 meta-analysis by Banas, et al., included 79 cases and concluded that “positive mediated contact decreased [prejudice] (r = −.23; 95% CI, −.29 to −.17), whereas negative mediated contact increased prejudicial attitudes (r = .31; 95% CI, .24 to .38).” [25] When comparing parasocial and vicarious contact, the meta-analysis found ...
The imagined contact hypothesis is an extension of the contact hypothesis, a theoretical proposition centred on the psychology of prejudice and prejudice reduction. It was originally developed by Richard J. Crisp and Rhiannon N. Turner and proposes that the mental simulation, or imagining, of a positive social interaction with an outgroup member can lead to increased positive attitudes ...
These community leaders work together as a resource team to deal with prejudice and intergroup tensions. NCBI teams meet regularly and lead prejudice reduction programs for organizations in their communities, and they intervene with conflict resolution skills when intergroup conflicts arise. They may also offer programs that aim to help ...
Other prejudice reduction research has investigated intergroup interaction techniques including cooperative learning (such as Elliot Aronson's "Jigsaw Classroom") [45] and making group identity less salient or a superordinate identity more salient [46] [47] in addition to individual techniques such as encouraging perspective-taking with a ...