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  2. Independence of irrelevant alternatives - Wikipedia

    en.wikipedia.org/wiki/Independence_of_irrelevant...

    For example, the decoy effect shows that inserting a $5 medium soda between a $3 small and $5.10 large can make customers perceive the large as a better deal (because it's "only 10 cents more than the medium"). Behavioral economics introduces models that weaken or remove many assumptions of consumer rationality, including IIA. This provides ...

  3. Rational analysis - Wikipedia

    en.wikipedia.org/wiki/Rational_analysis

    Rational analysis is a theoretical framework, methodology, and research program in cognitive science that has been developed by John Anderson. [ 1 ] [ 2 ] The goal of rational analysis as a research program is to explain the function and purpose of cognitive processes and to discover the structure of the mind.

  4. Irrationality - Wikipedia

    en.wikipedia.org/wiki/Irrationality

    [1] [2] The concept of irrationality is especially important in Albert Ellis's rational emotive behavior therapy, where it is characterized specifically as the tendency and leaning that humans have to act, emote and think in ways that are inflexible, unrealistic, absolutist and most importantly self-defeating and socially defeating and destructive.

  5. Rational irrationality - Wikipedia

    en.wikipedia.org/wiki/Rational_irrationality

    Rational irrationality is not doublethink and does not state that the individual deliberately chooses to believe something he or she knows to be false. Rather, the theory is that when the costs of having erroneous beliefs are low, people relax their intellectual standards and allow themselves to be more easily influenced by fallacious reasoning, cognitive biases, and emotional appeals.

  6. Rationalization (psychology) - Wikipedia

    en.wikipedia.org/wiki/Rationalization_(psychology)

    Rationalization encourages irrational or unacceptable behavior, motives, or feelings and often involves ad hoc hypothesizing. This process ranges from fully conscious (e.g. to present an external defense against ridicule from others) to mostly unconscious (e.g. to create a block against internal feelings of guilt or shame).

  7. Jungian cognitive functions - Wikipedia

    en.wikipedia.org/wiki/Jungian_cognitive_functions

    Carl Jung developed the theory of cognitive processes in his book Psychological Types, in which he defined only four psychological functions, which can take introverted or extraverted attitudes, as well as a judging (rational) or perceiving (irrational) attitude determined by the primary function (judging if thinking or feeling, and perceiving ...

  8. Irrationalism - Wikipedia

    en.wikipedia.org/wiki/Irrationalism

    Irrational behavior can be useful when used tactically in certain conflict, game and escape situations. The moves of an irrational opponent are not (or only very limitedly) predictable. An irrational negotiator cannot be put under rational pressure. [55] An indirect tactic is the rational use of the irrationalism of third parties.

  9. Decision theory - Wikipedia

    en.wikipedia.org/wiki/Decision_theory

    The mythological Judgement of Paris required selecting from three incomparable alternatives (the goddesses shown).. Decision theory or the theory of rational choice is a branch of probability, economics, and analytic philosophy that uses the tools of expected utility and probability to model how individuals would behave rationally under uncertainty.