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Samsung Thales Co., Ltd. (until 2001 known as Samsung Thomson-CSF Co., Ltd.) was a joint venture between Samsung-Techwin and the France-based aerospace and defense company Thales. It was established in 1978 and is based in Seoul. [111] Samsung's involvement was passed on to the Hanwha Group as part of the Techwin transaction. [110]
Samsung is known most notably for its Samsung Galaxy brand and its flagship Galaxy S series — and has also been the largest television manufacturer since 2006, [9] [10] both of which include related software and services like Samsung Pay and TV Plus. The company pioneered the phablet form factor with the Galaxy Note family. [11]
Logo used until 2015. Samsung Galaxy (Korean: 삼성 갤럭시; stylized as SΛMSUNG Galaxy since 2015 (except Japan where it omitted the Samsung branding up until 2023), [2] previously stylized as Samsung GALAXY; abbreviated as SG) is a series of computing, Android mobile computing and wearable devices that are designed, manufactured and marketed by Samsung Electronics since 29 June 2009.
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A brand audit is a thorough examination of a brand's current position in an industry compared to its competitors and the examination of its effectiveness. When it comes to brand auditing, six questions should be carefully examined and assessed: How well the business's current brand strategy is working,
Samsung Strategy and Innovation Center (SSIC) is a division of Samsung Electronics. It works with entrepreneurs and corporate partners to invest in disruptive technologies , such as artificial intelligence, digital health , mobility, the Internet of Things, and other consumer-facing applications of data-driven technology.
The 1970s saw JBL become a household brand, starting with the famous L-100, which was the bestselling loudspeaker model of any company at that time. The 1970s were also a time of major JBL expansion in the professional audio field from their studio monitors .
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