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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [2]
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The 2014 novel The Extraordinary Journey of the Fakir Who Got Trapped in an Ikea Wardrobe by French author Romain Puertolas features a trip to an IKEA store in Paris, France. [267] The 2014 horror comedy novel Horrorstör is set in a haunted store called ORSK, modelled on IKEA, and the novel is designed to look like the IKEA catalogue. [268]
Budget furniture giant IKEA said it has taken an emotional decision to discontinue its catalogue. The IKEA brochure is one of the world's biggest annual publications. It reached a peak in 2016 ...
The IKEA franchise in Taiwan was initially owned directly by Jardine Matheson, but it is currently owned indirectly by Jardine Matheson through DFI Retail Group. 29 Finland: 1996 Espoo: 5 Stores were opened in Vantaa in 2003, in Raisio in 2008, in Tampere in 2010 and Kuopio in 2011. The Tampere store is the biggest IKEA in Finland. 30 Malaysia ...
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Yanjaa gained mainstream attention in 2017 when she became the "IKEA Human Catalogue," memorizing the entire 328-page catalogue in one week. The campaign garnered international media attention with press conferences in Thailand, Malaysia, and Singapore, won both the people's voice and jury's Webby Award for best social media campaign in 2018. [11]
IPC Shopping Centre (formerly Ikano Power Centre) is a shopping centre anchored by IKEA near The Curve in Mutiara Damansara, Selangor, Malaysia. It opened on 18 December 2003 and has 5 floors. [1] It was formerly known as the Ikano Power Centre. After extensive renovations done, it opened in November 2017 as IPC Shopping Centre.