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Imagine you're a potential hire for an up-and-coming company. You're deciding whether to take the job, and as you sit in the executive lounge, you pick up a brochure that has the company's mission ...
A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]
[[Category:Company templates]] to the <includeonly> section at the bottom of that page. Otherwise, add <noinclude>[[Category:Company templates]]</noinclude> to the end of the template code, making sure it starts on the same line as the code's last character.
A business purpose statement serves as an affirmative reminder of the company's core identity to employees, customers, and other stakeholders; a common ground hopefully enabling them to focus on their particular tasks while feeling what they do is part of a wider, socially valued endeavor.
Looking to develop a business plan for your new venture? Here's what to include in each section.
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