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  2. Customer success - Wikipedia

    en.wikipedia.org/wiki/Customer_success

    Customer success, also known as customer success management or client advocacy, is a business strategy focused on helping customers achieve their goals when using a product or service. It involves providing support and guidance to ensure customers get value from their investments.

  3. Chief customer officer - Wikipedia

    en.wikipedia.org/wiki/Chief_customer_officer

    In 2011, the Customer Experience Professionals Association was created to support and encourage the growth of the customer experience profession and the role of the Chief Customer Officer. CXPA is a by-members, for-members professional association composed of several thousand customer experience professionals worldwide.

  4. Chief marketing officer - Wikipedia

    en.wikipedia.org/wiki/Chief_marketing_officer

    A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization.

  5. Customer Service Job Description - AOL

    www.aol.com/news/2010-10-15-customer-service-job...

    Customer Service Job Description. Christine Rochelle. Updated July 14, 2016 at 6:08 PM. Customer service is a tough industry to work in, but with the right skills you can be successful and reap ...

  6. Customer advocacy - Wikipedia

    en.wikipedia.org/wiki/Customer_advocacy

    A customer advocacy policy encompasses all aspects of customer contact, including products, services, sales and complaints. Some examples of a customer advocacy approach are suggesting a product even if the profit margin is less for the company, setting service call appointments based on the customer's (not the company's) preferred hours, or recommending a competitor's product because it is ...

  7. Does Your Business Need a CTO or a CTO Service? How to Tell - AOL

    www.aol.com/lifestyle/does-business-cto-cto-tell...

    CTO as a Service is revolutionizing how new businesses access top-tier technology leadership without the overhead of a full-time executive. The concept works well for startups and mid-sized ...

  8. The Trade Desk (TTD) Q4 2024 Earnings Call Transcript - AOL

    www.aol.com/finance/trade-desk-ttd-q4-2024...

    First, for most people in the company, we provided a much clearer view of roles and responsibilities and that also meant a change in reporting structure in what was the biggest reorg in the ...

  9. Customer service - Wikipedia

    en.wikipedia.org/wiki/Customer_service

    The perception of success of the customer service interactions is dependent on employees "who can adjust themselves to the personality of the customer". [2] Customer service is often practiced in a way that reflects the strategies and values of a firm. Good quality customer service is usually measured through customer retention.