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Lucky Charms is a brand of breakfast cereal produced by General Mills since 1964. [1] The cereal consists of multi-colored marshmallows and pieces of shaped pulverized oat , each resembling one of several objects or symbols associated with good luck .
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Almost any object can be used as a charm. Coins, horseshoes and buttons are examples, as are small objects given as gifts, due to the favorable associations they make. Many souvenir shops have a range of tiny items that may be used as good luck charms. Good luck charms are often worn on the body, but not necessarily. [1]
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