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After a year-long absence from music, NF released a single "Hope" on February 16, 2023, announcing his fifth studio album of the same name. He released another single entitled "Motto" on March 9, 2023. Hope was released on April 7, 2023, along with the music video for the single "Happy". [35]
The music video was released alongside the single. It sees NF holding black balloons [1] and in a dark, abandoned storefront, where he rides in a shopping cart. He can also be seen wearing "Joker-esque" makeup. The video ends with him sitting alone before the screen fades to black. [2]
The official music video was released on November 9, 2017, on NF's Vevo channel. [8] The music video was directed and produced by Nathan Feuerstein (NF's real name) and Patrick Tohill. Given the song's lyrical content, the visual focus is on the relationship between an older Nate and his younger self.
NF raps about his growth as an artist, dealing with fame and his new found success. [3] Feuerstein dedicated the song to his come up from his worldwide hit, Let You Down. He discussed his success in an interview with New Musical Express: [4] "Honestly, for me I think it's just being myself and being authentic.
NF achieved mainstream popularity in 2017 with Perception; the album charted at number one in the United States and was certified platinum, while its third single, "Let You Down", reached number twelve on the U.S. Billboard Hot 100, and was a top-ten hit internationally.
The official music video, released on the same day as the song, was directed by NF and Patrick Tohill. It opens with NF stranded on a wooden raft in the middle of an ocean and in an all-white outfit, [1] [2] [5] rapping as he finds his way to the shore. Later, a clone of himself clothed entirely in black misguides NF around the island before ...
David Bowie was an early adopter of music videos long before they were a standard promotional tool for all artists, dating back to the “Space Oddity” video he shot for the song’s 1973 ...
The video was directed by Patrick Tohill and NF. It begins with similar shots switching back and forth from the perspectives of a young girl and her older self, both feeling unloved and unwanted. It shows her parents arguing and the child being left alone and neglected by them.