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A retail manager (or store manager) is the person ultimately responsible for the day-to-day operations (or management) of a retail store. All employees working in the store report to the retail/store manager. A store manager reports to a district/area or general manager.
Retail promotions that focus on the store tend to be ‘image’ oriented, raising awareness of the store and creating a positive attitude towards the store and its services. Retail promotions that focus on the product range, are designed to cultivate a positive attitude to the brands stocked by the store, in order to indirectly encourage ...
Retail research studies suggest that there is a strong relationship between a store's positioning and the socio-economic status of customers. [33] In addition, the retail strategy, including service quality, has a significant and positive association with customer loyalty. [ 34 ]
A chain store or retail chain is a retail outlet in which several locations share a brand, central management and standardized business practices. They have come to dominate many retail markets, dining markets, and service categories in many parts of the world. A franchise retail establishment is one form of a chain store.
The Nielsen definition, published in 1992, was prescient for its time in that customizing product offerings on a store by store basis is logistically difficult and is now not considered a necessary part of category management; it is a concept now referred to as micromarketing. Nevertheless, most grocery retailers will segment stores at least by ...
Store manager – Person responsible for the day-to-day operations of a retail store; Senior management – Individuals at the highest level of organizational management Chief executive officer (CEO) – Highest-ranking officer of an organization; Chief financial officer (CFO) – Person in a company or organization responsible for finances
The Washington County Commissioners sent a proposal to update the definition of a convenience store back to the Planning Commission.
This page was last edited on 24 August 2006, at 03:45 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may ...