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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Children's perceptions for color may be seen in a preference for a certain color of a food. The taste perceptions of all colors are not all the same with children and adults. "Each primary color has its own specific taste and the taste of secondary colors is a common taste of their constituent primary colors.”

  3. Aesthetic taste - Wikipedia

    en.wikipedia.org/wiki/Aesthetic_taste

    Bad taste (also poor taste or vulgarity) is generally used to deride individuals with 'poor' aesthetic judgment. [7] Bad taste can become a respected and cultivated (if perhaps defiant and belligerent) aesthetic, for example in the works of filmmaker John Waters, sculptor Jeff Koons, or the popular McMansion style of architecture.

  4. Louis Cheskin - Wikipedia

    en.wikipedia.org/wiki/Louis_Cheskin

    Published in 1951, Louis Cheskin's groundbreaking Color for Profit initiated a scientific approach to color and design. Cheskin's philosophy rotates around three core concepts: 1. Good taste has little to do with how well a design sells. 2. Asking customers what they think of a package design is not a useful way to measure effectiveness.

  5. Aesthetics - Wikipedia

    en.wikipedia.org/wiki/Aesthetics

    The analysis of individual experience and behaviour based on experimental methods is a central part of experimental aesthetics. In particular, the perception of works of art, [60] music, sound, [61] or modern items such as websites [62] or other IT products [63] is studied. Experimental aesthetics is strongly oriented towards the natural sciences

  6. Sensory design - Wikipedia

    en.wikipedia.org/wiki/Sensory_design

    Sensory design aims to establish an overall diagnosis of the sensory perceptions of a product, and define appropriate means to design or redesign it on that basis. It involves an observation of the diverse and varying situations in which a given product or object is used in order to measure the users' overall opinion of the product, its positive and negative aspects in terms of tactility ...

  7. Taste - Wikipedia

    en.wikipedia.org/wiki/Taste

    The gustatory system or sense of taste is the sensory system that is partially responsible for the perception of taste. [1] Taste is the perception stimulated when a substance in the mouth reacts chemically with taste receptor cells located on taste buds in the oral cavity, mostly on the tongue. Taste, along with the sense of smell and ...

  8. Sweetness - Wikipedia

    en.wikipedia.org/wiki/Sweetness

    The color of food can affect sweetness perception. Adding more red color to a drink increases its perceived sweetness. In a study darker colored solutions were rated 2–10% higher than lighter ones despite having 1% less sucrose concentration. [41] The effect of color is believed to be due to cognitive expectations. [42]

  9. Sensory analysis - Wikipedia

    en.wikipedia.org/wiki/Sensory_analysis

    Sensory analysis (or sensory evaluation) is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human senses (sight, smell, taste, touch and hearing) for the purposes of evaluating consumer products. This method of testing products is generally used during the marketing and advertising ...