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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

3. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.). [1]

4. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   The Bing Ads Keyword Planner [8] provides keyword and ad group suggestions and shows average monthly search volume trends, relative competition and suggested bids. Features of Bing Keyword Planner: Get search volume data and trends. Get performance and cost estimates. Multiply keyword lists to get new keywords. Limitations of Bing Ads Keyword ...

5. Web analytics - Wikipedia

   en.wikipedia.org/wiki/Web_analytics

   Average page depth/page views per average session - Page depth is the approximate "size" of an average visit, calculated by dividing the total number of page views by the total number of visits. Average page view duration - Average amount of time that visitors spend on an average page of the site.

6. AOL Plans - AOL Help

   help.aol.com/articles/aol-advantage-plans

   Tech Plus by AOL will provide around-the-clock tech support for all your devices coupled with computer and digital data protection services. • Tech Plus by AOL - Platinum - Tech Plus Platinum includes top of the line products to help protect your identity, personal data and devices, so that you have more control over your digital life.

7. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   The project hinges on cost per click (CPC) pricing where the maximum cost per day for the campaign can be chosen, thus the payment of the service only applies if the advert has been clicked. SEM companies have embarked on AdWords projects as a way to publicize their SEM and SEO services.