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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Most reviewers found these jeans fit true to size, but as there is very little stretch to the material, those who are between sizes may prefer to go with the larger of the two. $60 at ASOS 11.
The classic label for Levi 501 jeans. Davis and Strauss experimented with different fabrics. An early attempt was brown cotton duck, a bottom-weight fabric. [a] Finding denim a more suitable material for work-pants, they began using it to manufacture their riveted pants. The denim used was produced by an American manufacturer.
By the late 1980s, drainpipe pants were largely superseded by straight leg jeans like Levi 501s, but remained popular among fans of hard rock until the 1990s. Tight-fitting jeans were also worn by pop stars like Michael Jackson and Freddie Mercury .
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
Popular trends in the UK, Italy, Sweden, China, the US, and Australia included black or white crew neck shirts, midnight blue U.S. Woodland camouflage baseball caps, straight leg jeans like the Levi Strauss 501 instead of the skinny jeans popular in the 2010s, bold multicolour motif shirts popularized by DJ Khaled, tracksuits with business suit ...
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