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Activia's popularity in the United States is due to the growing public demand for natural products as well as the growing market of probiotics that came into vogue in the late 1990s. [19] In 2010, Activia dominated the probiotic dairy sector. [20] The success of Activia has increased the health yogurt market. [21]
Probiotics are live microorganisms promoted with claims that they provide health benefits when consumed, generally by improving or restoring the gut microbiota. [1] [2] Probiotics are considered generally safe to consume, but may cause bacteria-host interactions and unwanted side effects in rare cases.
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Canada's Food Price Report aims to help consumers understand their grocery bills by explaining the factors that affect food prices such as energy costs, geopolitical conflicts, and currency fluctuations. [4] It is a resource to help consumers, businesses, and policymakers make more informed decisions. [4]
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