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Sociology. Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation.
Qual. Res. Rep. Commun. Qualitative Research Reports in Communication is a peer-reviewed annual academic journal sponsored by the Eastern Communication Association. The journal publishes brief qualitative and critical research essays of 2,500 words or less on a wide range of topics extending and enhancing the understanding of human communication.
This database compiles, systematizes, and evaluates relevant content-analytical variables of communication and political science research areas and topics. Siegfried Kracauer provides a critique of quantitative analysis, asserting that it oversimplifies complex communications in order to be more reliable. On the other hand, qualitative analysis ...
Netnography is a "form of qualitative research that seeks to understand the cultural experiences that encompass and are reflected within the traces, practices, networks and systems of social media". [1] It is a specific set of research practices related to data collection, analysis, research ethics, and representation, rooted in participant ...
A focus group is a group interview involving a small number (sometimes up to ten) of demographically predefined participants. Their reactions to specific researcher/evaluator-posed questions are studied. Focus groups are used in market research to better understand people's reactions to products or services or participants' perceptions of ...
Thematic analysis. Thematic analysis is one of the most common forms of analysis within qualitative research. [1][2] It emphasizes identifying, analysing and interpreting patterns of meaning (or "themes") within qualitative data. [1] Thematic analysis is often understood as a method or technique in contrast to most other qualitative analytic ...
Narrative inquiry is a form of qualitative research, that emerged in the field of management science and later also developed in the field of knowledge management, which shares the sphere of information management. [8] Narrative case studies were used by Sigmund Freud in the field of psychology, and biographies were used in sociology in the ...
The critical communicative methodology is based on the direct participation of people whose reality is being studied throughout the whole research process, so that research becomes the result of the plurality of voices (Gómez et al., 2006; Flecha & Gomez 2004). In other words, the subject of research is directly included in the research itself ...