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Wrigley led a strategic global expansion by establishing Wrigley facilities in nine new countries. [9] On June 26, 1974, a Marsh Supermarket in Troy, Ohio installed the first bar code scanning equipment. The first product to be scanned using a Universal Product Code (UPC) bar code was a 10-pack of Wrigley's Juicy Fruit gum. [18]
Juicy Fruit is an American brand of chewing gum made by the Wrigley Company, a U.S. company that since 2008 has been a subsidiary of the privately held Mars, Incorporated. It was introduced in 1893, and in the 21st century the brand name is recognized by 99 percent of Americans, with total sales in 2002 of 153 million units. [1]
Wrigley's Spearmint is a brand of Wrigley's chewing gum. Wrigley's launched the brand in 1893, [ 1 ] and marketed the gum as its classic brand, although the company's brand Juicy Fruit has been on the market slightly longer.
Freedent is a brand of chewing gum manufactured by Wrigley's. [1] Freedent was first introduced in the US and UK in 1975 [1] and is marketed as the gum that "won't stick to most dental work (or braces)." [2] Freedent comes in eight flavors: Winterfresh, Peppermint, Spearmint, Bubble Gum, Fruit, Strawberry, Eucalyptus, and Blueberry. [3]
This late 1970s brightly colored bubble gum came in big cubes kids loved, but its popularity faced competition from Bubblicious in the 1980s. The original was discontinued, but Mars bought Wrigley ...
Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, [1] and has had variable market share since then. [citation needed]