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Introduced in 2002, Gatorade Ice was marketed as a lighter flavored Gatorade and came in Strawberry, Lime, Orange, and Watermelon. All of these flavors were colorless and transparent. Ice was re-branded in 2006 as Gatorade Rain and the flavor selections altered. In late 2007, a low-calorie line of Gatorade drinks, named G2, was released. [32]
Gatorade says it's trying to explain the changes to consumers. "As with any new product launch, a key focus of our marketing efforts has been to educate athletes," a spokeswoman wrote in an email.
G2 Crowd, a peer-to-peer review site; Gatorade G2, a soft drink; Canon PowerShot G2, a digital camera; Contax G2, the second Contax G camera; Panasonic Lumix DMC-G2, a digital camera; Slacker G2, a portable audio device for the Slacker music service
Gatorade, a manufacturer of sport-themed food and beverages effectively introduced Gatorade G2, a low-calorie line of Gatorade drinks. Likewise, Porsche, a specialized automobile manufacturer successfully markets its lower-end line, Porsche Boxster and higher-end line, Porsche Carrera .
At first glance, like many fan favorites, this energy drink packs a punch with 200 milligrams of caffeine per serving. So what makes Fast Twitch different from other energy drinks? Holding true to ...
Caitlin Clark has some pretty heady company in a new Gatorade commercial. The Indiana Fever star, ratings magnet and No. 1 overall pick in this year’s WNBA draft, who also has a multiyear deal ...