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A PETA activist dressed as a chicken confronts the manager of the Times Square McDonald's over the company's animal welfare standards.. The American restaurant chain McDonald's has been criticised for numerous aspects of its business, including the health effects of its products, its treatment of employees, the environmental impact of its operations, and other business practices.
McDonald's has been involved in a number of lawsuits and other legal cases in the course of the fast food chain's 70-year history. Many of these have involved trademark issues, most of which involving the "Mc" prefix, but McDonald's has also launched a defamation suit which has been described as "the biggest corporate PR disaster in history".
McDonald's Corporation v Steel & Morris [1997] EWHC 366 (QB), known as "the McLibel case", was an English lawsuit for libel filed by McDonald's Corporation against environmental activists Helen Steel and David Morris (often referred to as "The McLibel Two") over a factsheet critical of the company.
Communication ethics is a sub-branch of moral philosophy concerning the understanding of manifestations of communicative interaction. [1] Every human interaction involves communication and ethics, whether implicitly or explicitly. Intentional and unintentional ethical dilemmas arise frequently in daily life.
McDonald's provides complete ingredient lists for all of its products on each of its regional websites: this includes unidentified fats within the ice cream used to make soft-serve cones and sundaes. The claim that McDonald's dairy products contain pig fat has been denied by the company on several occasions.
In this context, Ritzer has a very specific meaning of "efficiency". In the example of McDonald's customers, it is the fastest way to get from being hungry to being full. Efficiency in McDonaldization means that every aspect of the organization is geared toward the minimization of time. [2]
The ethics of persuasion in professional media fields such as journalism have received some academic attention. Baker and Martinson present a five-part test which defines the five principles of truthfulness , authenticity , respect , equity, and social responsibility (i.e., the importance of the common good). [ 2 ]
Super Size Me is a 2004 American documentary film directed by and starring Morgan Spurlock, an American independent filmmaker.Spurlock's film follows a 30-day period from February 1 to March 2, 2003, during which he claimed to consume only McDonald's food, although he later disclosed he was also drinking heavy amounts of alcohol.