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The International Journal of Sports Marketing & Sponsorship is a quarterly peer-reviewed academic journal covering issues related to the marketing of sports that was established in 1999. Since 2004 it has been published by International Marketing Reports. The journal is abstracted and indexed by PsycINFO [1] and the Social Sciences Citation ...
The addition of the four extra elements is called the "sports marketing mix." [6] Sports marketing is an element of sports promotion which involves a wide variety of sectors of the sports industry, including broadcasting, advertising, social media, digital platforms, ticket sales, and community relations. [7]
Presently, the journal “Sports Engineering” details the innovations and research projects that sports engineers are working on. [3] The study of sports engineering requires an understanding of a variety of engineering topics, including physics, mechanical engineering, materials science, and biomechanics. [4]
Innovation skills are practically the types of skills that allow individuals to become innovative in what they do. These are usually a combination of cognitive skills (e.g. the ability to think creatively and critically), behavioural skills (e.g. the ability to solve problems, to manage risk), functional skills (e.g. basic skills such as writing, reading and numeracy) and technical skills (e.g ...
It refers to product, business process, marketing and organizational innovation. Innovation management is the subject of ISO 56000 (formerly 50500) [1] series standards being developed by ISO TC 279. Innovation management includes a set of tools that allow managers plus workers or users to cooperate with a common understanding of processes and ...
A sport strategist is a professional that performs scouting and analysis of the players involved in an upcoming competitive match. Sports strategists typically analyze film footage, organize video libraries, and recommend attacks and defensive strategies in order to capitalize on an opponent's weaknesses.
Sports communication is a field of communication studies that specializes in the elements of communication in sports. Sports communication can be defined as "a process by which people in sport, in a sport setting, or through a sport endeavor, share symbols as they create meaning through interaction". [ 1 ]
The research topics are in the fields of economics, social sciences, and information science and deal with both current and future-oriented research questions. The research-led teaching approach of Modul University Vienna is reflected in the discussion of current research projects in teaching and the active involvement of students in research ...