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Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index , the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group.
Kantar Group Ltd. is an international market research company based in London, England. It was founded in 1992, and has approximately 30,000 employees across over 90 countries working in various research disciplines, including brand guidance, brand strategy, social media monitoring, advertising effectiveness, consumer and shopper behaviour,design strategy and public opinion.
Kantar Worldpanel's first panels were founded in the 1940s by companies like Attwood Statistics Limited in the UK (1948) and Secodip in France (1969). The latter soon started to expand their coverage, firstly to Spain in 1973 and afterwards to Portugal in 1989. In the 1970s and the 1980s, other companies also started creating new panels.
IMRB's insights also played a role in the development of several new products for major Indian brands such as Marico, Bingo Chips, Godrej and Dabur and by this time supported 40 out of top 50 brands in India. In 2002, as part of a process of rebranding, it changed its name from the Indian Market Research Bureau to IMRB International, adopted a ...
Kantar Health was acquired by Bain Capital in 2019, [2] which sold it to the Cerner Corporation on April 1, 2021, and was subsequently renamed Cerner Enviza. [ 3 ] History
Research International's Philip Barnard became Kantar's first CEO and chairman. He retired from his post in 1999. [1] In 2008, WPP acquired the leading marketing research company TNS for Kantar, and the following year all the Research International companies were moved into TNS.
Ipsos Australia has existed since at least 2000, and as of 2022 has offices in Melbourne, Sydney, Brisbane and Perth. [12] It runs opinion polls on a number of issues, [ 13 ] such as community support for changing the date of Australia Day , [ 14 ] moving away from coal , Australia becoming a republic , the effects of the COVID-19 pandemic on ...
2021: Colmar Brunton merged with Kantar, with some staff moving to Kantar Public. [18] 2022: Kantar Public sold to private equity firm Trilantic Europe. [19] 2023: PPMI, a European policy research and consultancy company, based in Vilnius, Lithuania, acquired by Kantar Public. [20] 2023: Kantar Public rebranded Verian. [21] [22]