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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Step 4: Evaluate Your SEO Strategy. Traffic from search is essential for driving organic traffic. You can conduct a thorough SEO audit by analyzing the following:

  3. How to use Bing: Microsoft reinvented its search engine to ...

    www.aol.com/bing-microsoft-reinvented-search...

    Built into the revamped search engine is Microsoft's AI chatbot, Copilot, which can perform a number of tasks the old Bing never dreamed of, like suggesting recipes, writing poems, conducting ...

  4. Evaluation measures (information retrieval) - Wikipedia

    en.wikipedia.org/wiki/Evaluation_measures...

    Evaluation measures for an information retrieval (IR) system assess how well an index, search engine, or database returns results from a collection of resources that satisfy a user's query. They are therefore fundamental to the success of information systems and digital platforms.

  5. Bing Webmaster Tools - Wikipedia

    en.wikipedia.org/wiki/Bing_Webmaster_Tools

    Bing Webmaster Tools (previously the Bing Webmaster Center) is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing (clicks, impressions) and a lot more.

  6. Microsoft's new Bing and Edge hands-on: Surprisingly well ...

    www.aol.com/finance/microsofts-bing-edge-hands...

    Through a partnership with ChatGPT maker OpenAI, Microsoft is adding more advanced AI conversation models to power updates to Bing and Edge. It's like ChatGPT built right into your browser.

  7. Website audit - Wikipedia

    en.wikipedia.org/wiki/Website_audit

    Website audit is a full analysis of all the factors that affect a website's visibility in search engines. This standard method gives a complete insight into any website, overall traffic, and individual pages. Website audit is completed solely for marketing purposes. The goal is to detect weak points in campaigns that affect web performance. [1]