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Beyonce: Pepsi, $50 Million Few stars have risen higher than Beyonce — and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi.
Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing ...
Two years later, Pepsi's attempts to make Madonna a new Pepsi spokesperson ended with the infamous "Like a Prayer" incident when Madonna's video brought charges of anti-Catholicism to the company. In August 2002, Pepsi pulled a national, 30-second commercial featuring multiplatinum rapper Ludacris from the air after Fox's Bill O'Reilly called ...
An example of explicit endorsement can be seen through Beyoncé's sponsorship deal with PepsiCo. In 2012, Beyoncé and PepsiCo sat down and penned a partnership deal that is estimated to be worth approx. $50 million, [ 9 ] that embraces the standard Pepsi print and TV commercials that Beyoncé will appear in, as well as a more unorthodox ...
In 2013, Beyoncé's endorsements of Pepsi and H&M made her and Jay-Z the world's first billion-dollar couple in the music industry. [433] That year, Beyoncé was listed as the fourth-most-powerful celebrity in the Forbes rankings.
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A decade after her first contract, Beyoncé signed another $50 million endorsement deal with Pepsi, which sponsored her 2013 Super Bowl Halftime Show, as well as her 2013 "Mrs. Carter Show" World ...
Aside from numerous commercials with the latter during that year, she also appeared in a 2004 Pepsi television commercial in the theme of "Gladiators" with singers Beyoncé, Pink, and Enrique Iglesias. [4] On June 19, 2002, she released her first multi-platform video game, Britney's Dance Beat, which received positive reviews. [5]