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2. Search engine optimization - Wikipedia

   en.wikipedia.org/wiki/Search_engine_optimization

   Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

3. Keyword research - Wikipedia

   en.wikipedia.org/wiki/Keyword_research

   The process of keyword research involves brainstorming and the use of keyword research tools, with popular ones including Semrush and Google Trends. To achieve the best SEO results, it is important to optimize a website's content as well as backlinks for the most relevant keywords. It is good practice to search for related keywords that have ...

4. Local search engine optimisation - Wikipedia

   en.wikipedia.org/wiki/Local_search_engine...

   Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]

5. Search engine marketing - Wikipedia

   en.wikipedia.org/wiki/Search_engine_marketing

   SEM includes both paid search results (using tools like Google AdWords or Bing Ads, formerly known as Microsoft adCenter) and organic search results (SEO). SEM uses paid advertising with AdWords or Bing Ads , pay per click (particularly beneficial for local providers as it enables potential consumers to contact a company directly with one click ...

6. Website audit - Wikipedia

   en.wikipedia.org/wiki/Website_audit

   The website audit starts with a general analysis of a website aimed at revealing the actions needed to improve search engine optimization (SEO). Many tools offer recommendations on how to raise the website rankings in search that can include on-page and off-page SEO audits such as broken links, duplicate meta descriptions and titles, HTML ...

7. Search engine results page - Wikipedia

   en.wikipedia.org/wiki/Search_engine_results_page

   The process of harvesting search engine result pages data is usually called "search engine scraping" or in a general form "web crawling" and generates the data SEO-related companies need to evaluate website competitive organic and sponsored rankings. This data can be used to track the position of websites and show the effectiveness of SEO as ...