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By 2007, the Lexus LS ranked second globally in flagship sales, next to the Mercedes-Benz S-Class' 85,500 units, with 71,760 Lexus LS sedans sold worldwide, [186] and over half the total coming from outside the U.S. market. [187] In 2008, U.S. sales fell 42% amidst the late-2000s recession, mirroring the overall decline of the luxury car market ...
Following Honda's lead, Toyota launched the Lexus name with the LS 400 which debuted at $38,000 in the US, in some markets being priced against mid-sized six cylinder Mercedes-Benz and BMW models, [40] and was rated by Car and Driver magazine as better than both the $63,000 Mercedes-Benz W126 and the $55,000 BMW E32 in terms of ride, handling ...
The Lexus brand was created around the same time as Japanese rivals Nissan and Honda developed their Infiniti and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for Japanese automakers to export more expensive cars to the U.S.
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The XF10 LS marked the debut of both the LS model and the Lexus brand. Toyota is a Japanese automaker that was founded in 1937 by Kiichiro Toyoda. [1] [2] In August 1983, Toyota chairman Eiji Toyoda initiated the F1 project ("Flagship" and "No. 1" vehicle; alternatively called the "Circle-F" project), a clandestine initiative aimed at creating a world-class luxury sedan for the global market. [3]
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