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The original business model required at least thirty people to commit to buying a shirt before a design went into production, [3] but today, designs are immediately manufactured and sold. [4] The company has also expanded into other products such as smartphone cases, notebooks, mugs, and canvas prints.
Almost anything can be branded with a company's name or logo and used for promotion. Common items include T-shirts, caps, keychains, posters, bumper stickers, pens, mugs, koozies, toys or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
Booster [18] (later Custom Ink Fundraising) is a crowd-funding website where organizers design and sell T-shirts to raise money for different social causes. [19] In 2016, the company had nine locations and around 1,670 employees. [20] The company’s name changed to the current form of Custom Ink in 2017. [21]
Zazzle was launched from their garage by Robert, Bobby, and Jeffrey Beaver, and went live in 2005. [5] The company received an initial investment of US$16 million in July 2005 from Google investors John Doerr and Ram Shriram, [3] and an additional investment of US$30 million in October 2007.
Teespring (Spring, Inc.) is an American company that operates Spring, a social commerce platform that allows people to create and sell custom products. [1] The company was founded in 2011 by Walker Williams and Evan Stites-Clayton in Providence, Rhode Island. [2]
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