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Shopee was established in Singapore in February 2015 as a mobile-focused marketplace that enables users to browse, shop, and sell products. [9] The platform integrates logistical and payment support to facilitate transactions and is designed to operate with minimal physical assets.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine , which ...
Shopee was first launched in Singapore in 2015, and has grown to become the largest e-commerce platform in Southeast Asia and Taiwan. [26] The company also serves consumers and sellers throughout Southeast Asia (Singapore, Malaysia, Thailand, Philippines, Vietnam, Indonesia), Taiwan, and Brazil. [27] [28]
In March 2020, global retail website traffic hit 14.3 billion visits [66] signifying an unprecedented growth of e-commerce during the lockdown of 2020. Later studies show that online sales increased by 25% and online grocery shopping increased by over 100% during the crisis in the United States. [ 67 ]
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Potential customers can search and browse goods, compare price and quality, and then purchase the goods directly from the seller. The inventory is held by the sellers, not the company running the online marketplace. Online marketplaces are characterized by a low setup cost for sellers, because they do not have to run a retail store. [3]
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