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Marketing research. Mystery shopping. Consumer research. v. t. e. Out-of-home (OOH) advertising, or outdoor advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.
US$ 1.57 billion[1] Number of employees. 3,300 [1] Website. lamar.com. Lamar Advertising Company is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. [2] The company was founded in 1902 by Charles W. Lamar and J.M. Coe, and is headquartered in Baton Rouge, Louisiana. [3 ...
Total equity. US$ −2.05 billion (2019) [2] Number of employees. 5,900 (2019) [2] Website. clearchanneloutdoor.com. Clear Channel Outdoor Holdings, Inc. is a multinational corporation focused on outdoor advertising. The company is based in San Antonio, Texas. [3][4] Together with JCDecaux, it is one of the largest outdoor advertising companies.
Pattison Outdoor Advertising is a Canadian out-of-home advertising company owned by the Jim Pattison Group.According to the Canadian Out-of-Home Measurement Bureau, it was Canada's largest out-of-home advertising company in 2013, holding more than 55% of the national market share in horizontal posters and a 43% market share of all traditional out-of-home media.
Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share.
In 1920, he founded his own sign company: Thomas Young Sign Company, which specialized in coffin plates, gold window lettering, lighted signs and painted advertisements. In 1932, Young expanded his business to Las Vegas, and within two years, he purchased the Ogden Armory for $12,000 to expand the production capacity.
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