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Adizero: Road to Records is an annual elite running event hosted at the global headquarters of adidas in Herzogenaurach, Germany. Established in 2021, it is usually held at the end of April across a single day.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
[2] [3] A characteristic feature of the Predator range is the presence of rubber patches or strips on the top of the shoe, designed to increase friction between the boot and the ball. In late 2010, Adidas designed the new "Power-spine" technology, which they claim improves shot power by reducing the amount the foot bends back as it kicks the ball.
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