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Coors sold much of the malted milk to the Mars candy company to produce sweets. Manna, the company's non-alcoholic beer replacement, was a near-beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company and a cement and real estate company to keep the Coors Brewing Company afloat.
Coors Light is a 4.2% ABV light American lager beer sold by Coors (currently Molson Coors) of Chicago, Illinois. It was first produced in 1978 by the Coors Brewing Company . They had briefly produced a different low-alcohol beer by the same name in 1941.
Molson Coors Beverage Company is a Canadian-American multinational drink and brewing company headquartered in Chicago, Illinois, with main offices in Golden, Colorado, and Montreal, Quebec. [ 2 ] Molson Coors was formed in 2005 through the merger of Molson of Canada, and Coors of the United States.
Coors Light was first brewed in 1941 but was soon discontinued. It was reintroduced in 1978 as a "diet-beer" alternative to Miller Light, which debuted three years earlier.
Coors Light is not the only company in recent memory to debut an alter ego. In October 2024, Goldfish temporarily changed its name to the much more mature “Chilean Sea Bass” to appeal to adults.
Coors's decision to sell Killian's over the nitrogen charged Caffrey's in the US market allowed Diageo, makers of Guinness, to gain market share with its Smithwick's brew in Irish bars throughout the US. Caffrey's is still available in the United Kingdom and Canada. In 2011, Caffrey's sold around 35,000 barrels in the UK, down from 200,000 in 2002.
Guinness 0, Budweiser Zero, Coors Edge Non-Alcoholic Brew, and Heineken® 0.0 are all lighter than the traditional beers sold by those companies. NA beers that mimic IPA or stout beers ranked at ...
In 1997, Molson sold for CAD$147 million their interest in Reno-Depot to Castorama. [11] In 1999 they sold Beaver Lumber to Home Hardware. [12] In 2005, Molson merged with US-based Coors to form Molson Coors Brewing Company. This was followed in 2007 by the opening of a new brewery in Moncton, New Brunswick.