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The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
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British supermarket groups Sainsbury's and Asda have committed to deliver 1 billion pounds of annual price cuts as they attempt to salvage their proposed combination after being dealt a ...
Since Sainsbury's acquired Argos, more and more standalone stores have been moved into a nearby Sainsbury's store. On 25 September 2019, Sainsbury's announced that over 50 Argos stores would be closing or relocating in order to cut costs. Stores also began to feature digital computers as well as printed catalogues to save costs.
J Sainsbury plc, trading as Sainsbury's, [a] is a British supermarket and the second-largest chain of supermarkets in the United Kingdom.. Founded in 1869 by John James Sainsbury with a shop in Drury Lane, London, the company was the largest UK retailer of groceries for most of the 20th century.
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In 2000, former Sainsbury's board director David Clapham was brought in as managing director of retail, but left the group after only a year. During his time there he introduced price promotions aimed at increasing sales volumes, but was unsuccessful contributing to a poor second half.