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A recent survey by Aberdeen Group showed that 78 percent of companies used Microsoft Excel spreadsheets as their primary trade promotion forecasting technology tool. The limitations of spreadsheets for trade promotion planning and forecasting include lack of visibility, ineffectiveness and difficulty in tracking deductions. [5]
It implements sales promotion analysis, automates the tracking of a client's account history for repeated sales or future sales and coordinates sales, marketing, call centers, and retail outlets. It prevents duplicate efforts between a salesperson and a customer and also automatically tracks all contacts and follow-ups between both parties.
JotSpot Tracker – acquired by Google Inc. Smartsheet – Online spreadsheet for project management, interactive Gantt, file sharing, integrated with Google Apps [8] Sourcetable [9] – AI spreadsheet that generates formulas, charts, SQL, and analyzes data. ThinkFree Online Calc – as part of the ThinkFree Office online office suite, using Java
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